Case Study: Hüify

Company Description:

Hüify is a marketing agency specializing in inbound marketing. Following many of Hubspot’s principles, they consult, create content, websites, e-books, and other targeted marketing materials to attract and convert customers.

The Story and Problems Faced:

Hüify has clients in many separate industries which all require specific content, strategies, targeting, and social media. Copywriting, design, and quick turnarounds were all required by the clients.

The Solution:

I was in charge of copywriting content, assisting in an e-book, and syndicating the content across select social platforms. Through industry research, I created content for topics ranging from gardening to heavy equipment to cloud based software.

Chosen social platforms including Pinterest, Facebook, and Twitter depending on the type of content produced.

Results:

Content was distributed and led to a 1600% traffic growth for one of our clients. The corporate blog grew and was fed traffic through Pinterest pins which are still bringing in traffic.

Inbound marketing strategies led to increased conversions and Hüify continues to assist clients.

Conclusion:

Hüify was a great experience in learning to write content for multiple industries outside of travel and tech. Clients were impressed with the power of content and I utilize many of the syndication techniques to this day.

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