Case Study: Off The Hook Yacht Sales

Company Description:

One of the largest boat wholesalers and brokerages in the nation. Off the Hook Yacht Sales buys and sells yachts on a global scale with over $40 million a year in revenue.

Off The Hook

The Story and Problems Faced:

Off The Hook Yacht Sales was started in 2012 by Jason Ruegg. Though the company was starting to gain some traction with the hire of two brokers, they lacked a strong marketing and digital presence. They needed a hire who would be able to execute the full marketing suite and grow the brand.

The Solution:

I was brought as one of the original team members of Off The Hook Yacht Sales and began by rebuilding the website on WordPress and creating industry-related content that would bring in customers. Through consistent social media posting, Adwords, search engine optimization, an internship program, and data-driven marketing decisions the company brand quickly grew.

Results:

Within three years Off The Hook Yacht Sales grew significantly, hired more brokers, added support staff, and continues to make over $40 million a year in sales annually. I was promoted to Chief Operating Officer and oversaw all hiring, firing, operations, and growth strategies across 4 offices.

Growth Highlights Include:

  • Inc 500 Fastest Growing Company 3 years in a row
  • Traffic doubled year over year
  • Recognized as a top brand throughout the marine industry
  • Grew to four locations with over 30 team members

Conclusion:

Persistent branding, content, and choosing carefully where to spend marketing dollars all contributed to the success of the rapid growth of Off The Hook Yacht Sales. I strengthened my marketing skills across the board and realized the importance of long term strategy in digital marketing.

Branding to an audience aiming to buy products well over a million dollars also played a key role. A client looking to spend that much on a product expects every interaction, whether digital or in-person, to reflect their expectations. Creating a premium brand through web design, collateral, and content is an ongoing project that still continues at the company.

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