Search engine optimization is an ever-changing field that often confuses business owners and SEO experts alike. Every few years, Google roles out an update that puts everything we knew into disarray. With the amount of paid options available on Google's ad platform, the area for organic content has become smaller and smaller.  Let's take a quick look at a generic Google search to prove my point. Google Search: "shoes for sale" If you search "shoes for sale" in Google, you will come...

Have you hit a wall trying to add a PDF to your website? This quick guide will teach you how to add a clickable document to pretty much any area of your website. An example of the end result can be found here on my About page. There are a number of reasons you may want to add a PDF to your Wordpress website including: Adding a resume Adding public documents to a .gov website Creating viewable long form business reports Let's...

Hello and thanks for stopping by! I am going to utilize this blog for both industry updates as well as stories of my experiences in the business world. I have been lucky enough to work with multiple companies which all found success in their niches. From leading a $50 million a year boating company, to being in charge of multiple internship programs...