Search engine optimization is an ever-changing field that often confuses business owners and SEO experts alike. Every few years, Google roles out an update that puts everything we knew into disarray. With the amount of paid options available on Google's ad platform, the area for organic content has become smaller and smaller.  Let's take a quick look at a generic Google search to prove my point. Google Search: "shoes for sale" If you search "shoes for sale" in Google, you will come...